CCG’s Mark Collinson Contributed a Bylined Article to Financial Executive Magazine
LOS ANGELES, California – April 3, 2012— CCG Investor Relations ("CCG"), a leading US-headquartered global investor relations and strategic communications agency, today announced that its partner, Mark Collinson, contributed a bylined article to the April issue of Financial Executive magazine.
Published by Financial Executives International, a preeminent association for CFOs and other senior finance executives, Financial Executive magazine provides focused editorial content and is designed precisely for senior-level financial decision-makers.
The article that Collinson authored, titled “Investor Relations: Sharpening the Tools in the Investor Relations Evaluation Tool Box”, introduced a series of tools and measurements that senior executives of public companies can employ when evaluating the effectiveness of their shareholder communications programs.
“IR activities are expected to result in the highest sustainable stock price earned by the company’s performance and prospects. While that much is agreed, it is also important to ask whether IR activity has been efficient and effective,” said Collinson. “There are many excellent metrics in most company IR evaluations, but adding the five measures mentioned in my article may prove a useful addition to the evaluation toolkit that can assist chief executives, chief financial officers, investor relations officers and board members in assessing the company’s IR function.”
To read the full article in Financial Executive magazine, please visit: http://www.financialexecutives.org/KenticoCMS/Financial-Executive-Magazine/2012_04/Sharpening-the-Tools-in-the-Investor-Relations-Eva.aspx
About CCG Investor Relations:
CCG is a leading global investor relations and strategic communications consulting firm. In business for more than 30 years, the agency provides a complete range of investor communications, counseling, and IT and data solutions through our global network to over 100 clients across multiple capital markets. CCG has been awarded a number of industry honors for its handling of complex investor relations and crisis communications matters. The agency's corporate headquarters is in Los Angeles with additional offices in New York, Beijing, Shanghai, Hong Kong, London and Tel Aviv.
For further information, contact CCG directly, or visit the Company's web sites at http://www.ccgir.com and http://www.ccgirasia.com.